Built in India. For Indian Sellers.
Compare Wexido.
See how we stack up.
See how Wexido compares with Etsy, Gumroad, and Shopify—especially for Indian creators and businesses looking for UPI payments, GST invoices, and zero hidden fees.
Feature & fee breakdown
Side-by-side comparison across pricing, Indian commerce infrastructure, and storefront features.
| Platform Features | Wexido ✦ Built for India | Etsy Handmade Market | Gumroad Digital Downloads | Shopify Global E-commerce |
|---|---|---|---|---|
| Platform Commission per Order | Free (5%) / 1.5% Pro | 6.5% transaction fee | 10% flat fee | $39–$399/mo + 2.9% |
| Payment Gateway Fees | Standard gateway (~2%) | 3% + ₹4 per sale | Included in 10% fee | 2.9% + 30¢ + 2% 3rd-party fee |
| Free Storefront Plan | ✓ Forever Free (250 products) | ✗ Paid listing fees (20¢/item) | ✓ Free with 10% fee | ✗ No free plan ($39/mo min) |
| Native Indian Payments (UPI, PhonePe, Paytm) | ✓ Instant UPI & NetBanking | ✗ No UPI checkout | ✗ No UPI checkout | v Via 3rd-party gateway setup |
| Automated GST-Compliant B2B/B2C Invoicing | ✓ Automatic HSN/SAC GST Invoices | ✗ Not GST compliant for India | ✗ Manual invoice generation | ✗ Requires paid 3rd-party apps |
| Direct INR Bank Payouts | ✓ Direct to any Indian bank | ✗ Delayed cross-border payouts | ✗ Weekly PayPal / Wire delay | ✓ Via 3rd-party gateway |
| Physical & Digital Products in One Store | ✓ Full combined support | ✓ Limited digital file types | ✗ Digital downloads focus | ✓ Supported via app extensions |
| Custom Domain (yourbrand.com) | ✓ 1 Domain Included on Pro | ✗ Etsy.com subdomain only | ✓ Available on paid tier | ✓ Supported ($14+/yr extra) |
| Digital Asset Storage (Videos, Photos, Templates) | ✓ 5GB Free / 20GB Growth | ✗ Limited file sizes | ✓ Digital files included | ✗ Requires paid storage apps |
| Built-in Feed & Social Community Follows | ✓ Built-in store feed & followers | ✗ Marketplace algorithm only | ✗ Single product pages only | ✗ Requires custom dev / apps |
The Verdict
Which platform best fits your product type, target audience, and business goals?
Best for Indian Creators & Businesses
Native UPI, PhonePe & Paytm checkout, automated GST tax invoicing, direct INR bank payouts, and zero fixed monthly fees to start.
Best for Global Handmade Goods
Great for reaching international buyers seeking handmade crafts, but carries 6.5% transaction fees, listing fees, and no Indian UPI.
Best for Simple Digital Downloads
Simple 1-click checkout for PDFs & ebooks, but takes a heavy 10% cut on every sale and lacks physical product & Indian payment tools.
Best for Large Enterprise Retailers
Enterprise-grade e-commerce with thousands of paid apps, but expensive ($39–$399/mo) and requires separate Indian payment gateway setup.
Start your free store on Wexido
No setup fees, no time limit. Instant UPI, PhonePe & Paytm checkout with automated GST invoices out of the box.